Stop Prompting.
Start Directing.
A 60-day system that turns any Creative Director into an AI Creative Orchestrator — with the receipts to prove it. Built on the Control Room Method: a 14-stage pipeline, an AI Creative Department of 14 named roles, and a scorecard that catches generic output before it ships.
If you've ever prompted alone at 11pm and gotten back the same generic output four times in a row — this is the fix.
Most Creative Directors use AI as a single tool: one chat window, one prompt, five re-rolls, pick the least-bad option. That's not direction. That's gambling with extra steps — and it means you're doing the AI's job and your job at the same time, getting paid for one of them.
Show the shift. Don't just claim it.
What actually changes across 60 days of running the Control Room Method — no rounding up.
| Before | After | ||
|---|---|---|---|
| Time to first strong concept | ~6 hours | → | ~2 hours |
| Viable territories per brief | 2–3 | → | 12–15 |
| Revision rounds to approval | 8–12 | → | 3–4 |
| Research method | Manual, scattered | → | Structured AI research system |
| Production pipeline | Ad hoc, tool-by-tool | → | Repeatable Control Room |
| On record after 60 days | Nothing reusable | → | A working Creative OS |
One methodology. Five parts that reinforce each other.
THE LEVERAGE LADDER — six rungs, honestly placed
THE CREATIVE LEVERAGE SCORE — 10× made measurable
Eight sub-metrics, scored 0–10 against defined anchors, at Day 1 / 15 / 30 / 45 / 60.
Eight-Gate Scorecard + AI Slop Filter
Every output is scored 1–10 on Strategy, Originality, Emotion, Brand Ownership, Craft, Cultural Intelligence, Technical Quality, Distinctiveness — after first passing an 11-point filter for generic ideas, cliché, and fake-cinematic language. Final gate, asked out loud: "Would I put my name on this?"
The AI Creative Department
14 named AI roles you direct, never join as a peer. One rule that never bends: AI generates. AI researches. AI challenges. AI executes. Human decides.
The Compounding Loop
Brief → Create → Publish → Measure → Learn → Update System → Create Better. Every project's post-review feeds your Creative OS — so 60 days become one accumulating asset, not 60 disconnected exercises.
14 roles. One director. Never a peer in the room.
You build this roster progressively across the 60 days — each role with a narrow job and a clear handoff to the next.
Six real briefs, real emerging-market constraints
Modest budgets, multilingual audiences, WhatsApp/radio/OOH distribution — the production reality this category usually skips.
The AI-Enabled Creative Director
- Full 60-day workbook — all 9 phases
- All 6 realistic simulation briefs
- The Control Room Method, in full
- AI Creative Department — 14 role prompts
- Eight-Gate Scorecard + AI Slop Filter
- Capstone case study, portfolio-ready
90-PAGE PDF · INSTANT DOWNLOAD · LIFETIME ACCESS
Start with the free Scorecard.
A 10-minute honest read on where you actually stand — the same Leverage Ladder placement and Creative Leverage Score used throughout the book. No pitch first, just the number.
A few straight answers
What format is it?
A 90-page PDF workbook. You download it instantly after purchase on Gumroad — no app, no login.
Is this a cohort or a live course?
No. It's self-paced — no live sessions, no application, no cohort start date. Run it on your own schedule, against your own briefs.
Do I need to already know AI tools?
You need real creative direction experience — briefs, reviews, judgment calls. The book teaches the system on top of that, not which button to click in which app.
What if I'm not ready to commit $119 yet?
Start with the free Scorecard above. It's the same measurement system the book uses, with nothing to buy.